A real identity for Direct Reward.
The visual language now feels like a professional rewards-fintech product: the provided transparent floating logo, fixed palette, custom category icons, semantic labels, and solid surfaces built for trust.
01 / Logo
Logo system
The old DR block and looping arrow are replaced with the provided transparent PNG artwork as the brand mark, prepared as a local asset for headers, sidebars and footer placement.
Primary lockup
Compact app icon
Inverse usage
02 / Palette
Final color system
Warm paper, high-contrast ink, and restrained reward accents. Pine means verified, brass means value, cobalt means network/finance.
#11120F--dr-inkPrimary actions, wordmark, high-emphasis UI
#F7F4ED--dr-paperWarm app background
#FFFFFF--dr-cardReadable panels and forms
#DED6C8--dr-lineBorders, dividers and quiet structure
#116149--dr-pineVerified, completed and earning states
#B7791F--dr-brassBoosts, rewards and premium emphasis
#1F4F8F--dr-cobaltFinance, networks and information
#A93855--dr-garnetRisk, holds and action-needed states
03 / Icons
Custom product icon family
The main earning categories no longer depend on generic icons. They share one stroke language and inherit brand states.
04 / Labels
Badges with meaning
Labels communicate product state, not decoration. Every color has a job and every badge includes a signal dot for scanability.
Partner tracking is healthy
Temporary reward multiplier
Crypto rail available
Pending external validation
User must fix a requirement
05 / UI DNA
Product rules
Editorial hierarchy
Large type is used to guide decisions; dense app screens stay compact and measurable.
Solid surfaces
No glass blur. Cards use clear borders, warm paper backgrounds and controlled elevation.
Status first
Money screens show fees, ETA, network and verification state before the user acts.
Trust over hype
Reward cues are restrained so the product feels premium, not casino-like.
Systemized reuse
The logo, palette, icons and badges are documented in-project for future pages.